If you could own just one album, what would it be?
What about a t-shirt?
A jacket, a hat or a pair of shoes?
“These are the kind of questions we have been asking,” shares The Glitter & Gold‘s Creative Director Riley Fitzgerald.
“Setting up this online store has really been a learning experience.”
A New Way of Doing Things
The Glitter and Gold’s new store looks to distance itself from unsustainable fast fashion and the wasteful mindset of many online retailers.
Instead, The Glitter and Gold’s specially curated collection of music, clothing and pop culture paraphernalia will take a more-is-less approach.
“We’re not trying to stock 50,000 vinyl records,” Riley Fitzgerald enthuses, “just that one you really want.”
“The goal is to bring together unique and unusual items which really speak to the music fan within.”
Gifts From Cyberspace
Now live on The Glitter & Gold website, the store stocks a wide range of items.
It includes several rarities.
The store will also collect hard-to-find releases by Tame Impala, Frank Ocean, Travis Scott and Dua Lipa.
Complimenting these is a range of clothing items from artist-exclusive drops and big-name brand collaborations.
“Artists like Beyoncé and Rihanna have become forces to be reckoned with in modern fashion,” Fitzgerald shares.
“At the same time the world’s most popular fashion house Gucci has been tailoring custom outfits for Billie Eilish, Harry Styles, Lana Del Rey and Phoebe Bridgers – I don’t think fashion and pop music have ever been more closely aligned than they are now.”
Giving Fans a Second Chance
Despite living in the golden era of artist-brand collaborations, fans often miss out.
Travis Scott and Rihanna’s collaborations often sell out within seconds.
“For those who missed an item in a clothing drop, that one pair of Nike sneakers or that coloured vinyl,” Fitzgerald shares, “our store will give them a second chance.”
Items from vintage fashion collections and rare album formats will also have shoppers discovering items for the first time.
The Glitter and Gold Puts Resources in Hands of Creators
The Glitter and Gold is an online publication and journalism studio based in Brisbane Australia.
Its store will complement The Glitter & Gold’s news, editorial and creative projects.
“It’s here to add a fun factor to our more serious content,” Riley Fitzgerald explains.
“I want to share something that is not only special for those who follow the brand but also to create resources for the writers, journalists, artists, photographers, and videographers we work with.”
Carbon Neutral By 2022
The Glitter and Gold is mindful of the environmental impact the store will have.
“When it comes to environmental issues big and small,” Riley Fitzgerald shares, “consumers are looking to brands to take responsibility.”
“I’m currently exploring what it will take to make The Glitter and Gold carbon-neutral by 2022.”
How To Shop The Glitter and Gold Collection
The collection’s initial offering contains a number of carefully selected items.
“These items are the first drop,” Riley says, “there is plenty more to come and maybe even a pop up when it is safe so be sure to keep posted.”
View the collection here.