Whether this latest Gucci collection reminds you of a disco era Mick Jagger, a guest at a decadent Tom Ford party, or a scene from Olivia Rodrigo‘s Sour prom, one thing is clear. Fashion’s pandemic period is over. It’s party time.
Meet me at the Love Parade
Here we see another collision between fantasy futurism and archival looks. Including the return of the Gucci cowboy hat. The prominence of this American totem projects a strong message of individuality and independence. One strengthened by the “Love Parade” collection’s many era-skipping clothing combinations. The cowboy motif may also be Allesandro Michele‘s homage to fashion’s first great creative director Ralph Lauren.
Colour remains key. We see similar pastel tones, check prints, and bold primary hues. Another striking feature of the 2022 collection is this. An increasing fascination with reflective materials. These outfits are made for low-light nightclub conditions. A clear message it is time to reset our body clocks for all-night partying.
Gucci contrasts ’90s looks and Old Hollywood glam
Loose-fitting clothes from Gucci’s baggy era appear side-by-side with mid ’90s heroin chic. For those wanting something high impact, there are several dazzling Old Hollywood looks. These extravagant dresses are similar to the glamorous Gucci outfit recently worn by Billie Eilish at 2021’s Met Gala. The pop star herself attended the collection’s Hollywood runway event alongside Miley Cyrus, Lizzo, and Tyler, the Creator. The show itself starred several celebrity friends of Gucci. Including Jared Leto, Phoebe Bridgers, St. Vincent and Macaulay Culkin.
Accompanying these elegant dress pieces is more casual preppy apparel, cottagecore dresses, tropical resort season looks and sparkling jumpsuits. (Similar to those Miley Cyrus recently wore onstage.) This variety is a reminder of two things. Firstly Gucci’s commitment to diversity. And secondly, the fashion houses the radical move towards embracing seasonless fashion.
Final thoughts of Gucci’s 2022 Love Parade Collection
Gucci’s design team has been monitoring popular Gen Z trends as quickly as they emerge. The result? Several attention-grabbing and unique designs. After two years of sitting at home in loungewear, we see a new generational shift. The excitement of dressing up now overtakes the comfort and utility of dressing down.
There is a dreamy nocturnal feeling which holds this collection together. Gucci continues to appeal to emotion. Under the direction of Alessandro Michele, the fashion house dances to its own creative whimsy without losing step with the rhythm of modern times.
No gender-neutral word for Cowboy
Thrifters have cheaper alternatives